Most People Were Never Going to Use Figma

·Victor B·
aidesignclaudeproductivity

Anthropic launched Claude Design last Friday, and the commentary since has been dominated by the most sensational angle possible: does it kill Figma or not? Figma's stock fell roughly 7% on the day.

The reviews are mixed in the predictable places. Sam Henri Gold calls it the end of Figma-as-source-of-truth, on the grounds that LLMs were trained on code rather than on Figma's proprietary schema; early testers writing on DEV Community rate Claude Design ahead of Figma for brand-system fidelity while still preferring Figma for some lightweight workflows; the designer Christopher Noessel is sceptical, describing the experience of Claude Design dumping a dozen competent-looking screens on him as the wrong mental model for design: "design was never the comps".

But there is more to life than just replacing Figma.

The population of working professionals who produce visual artefacts as part of their job is orders of magnitude larger than that of Figma users (mostly professional designers): the product manager writing a roadmap deck, the finance lead preparing a board paper, the consultant pulling together a final report, the founder cobbling together a pitch. That population has never touched Figma, will never touch Figma (at least, not now), and has spent two decades producing visual work by manually aligning boxes in PowerPoint, screenshotting tables out of Excel, and more recently wrestling with NanoBanana to get something better than Office Clipart.

Most of what is badly designed in professional life is badly designed because the person producing it did not know any better and had no practical way to find out, or didn't have the energy to laboriously fix formatting manually slide by slide in a tool that has a limited concept of "a design system" (you can probably argue "slide master", and I can probably argue against).

Will Claude Design improve the quality of life for folks just looking to produce a good-looking deck? I thought I'd give it a bash on my Defragged Economy post - here is the result. As this was just a test, I didn't make any changes - after setting up my design system in Claude Design (which was slightly annoying and took about 10 minutes), I went through "create deck" and pasted the whole text of the blog post, then exported to PDF. Claude churned away for about 5 minutes on the build.

It's no pelican on a bicycle, but it's a cut above many decks I've written.